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CALL CENTRE SURVEYS OR FACE-TO-FACE INTERVIEWS
BIP carries out telephone interviews for quantitative as well as qualitative
research.
Quantitative Research
- BIP is fully equipped to carry out large-scale
interviews.
- Call centre of 50 computerized telephone lines
(CATI systems, Interviewer software)
- Sampling software
- Interview and survey management
- Remote monitoring for clients
- A variety of data processing software (StatXP,
SPSS)
BIP collects data from private companies
and other organizations as well as from the general public, in Quebec
and elsewhere in North America.
BIP's interviewers are bilingual and several of them speak a third
language, enabling them to conduct interviews with representatives
of different cultural communities.
Qualitative Research
- A distinct quantitative team is in charge of recruiting the answerers for the 500 to 600 annually recruited newsgroups
BIP also conducts in-depth interviews that may
be recorded. These interviews are carried out by senior interviewers
with excellent analysis skills.
Face-to-face interviews
Face-to-face interviews are conducted
either at the respondent's home or by approaching respondents in
stores or shopping centres.
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