MANAGEMENT TEAM
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Lucie Leclerc, Chief Executive OfficerLucie Leclerc holds a Master’s degree in music and studied in communications and marketing. She acquired BIP in 1988 and has since then led the company with passion. With 25 years of experience in the research industry and almost 6,000 projects she has built a solid reputation. She piloted some projects that, by their complexity and difficult subject matter, are unique in the industry. By setting high standards for research content, methodology and statistical analysis, BIP is now positioned amongst the leading independent research firms in Quebec. The key to this success has been Lucie’s ability to mobilise a highly skilled and stable employee base geared towards results and client satisfaction. |
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Simon Bastien, Vice-President DevelopmentHolder of a Master’s degree in management specialised in marketing research from HEC Montreal, Simon Bastien leads business development in collaboration with Lucie Leclerc. With over 20 years of management consulting experience, he has developed an expertise in marketing (surveys, market studies, commercialisation plans), strategic planning, economic development and quality management. He has realised over 300 in depth projects requiring an excellent comprehension of the methodologies needed for quantitative research (phone and web surveys, mystery shopping, face to face interviews, panels) and qualitative research (focus groups, individual interviews). Simon is recognised for his skills as a group moderator. The client is always at the heart of his work approach. |
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Patrick Courtemanche, Vice-President OperationsWith over 10 years of experience in market research, Patrick Courtemanche masters all data collection aspects from managing telephone centrals, implementing online surveys to conducting online qualitative research. He has piloted over 200 quantitative projects such as ad post-testing, product testing, CRM quality measurement, client satisfaction surveys and usability studies. Patrick also leads the data analysis team and has a solid comprehension of univariate, bivariate and multivariate data analysis. He is interested in new research trends such as netnography, social media research and mobile technologies. As an added value to our clients, he is proactive and is capable of composing with complex projects. Patrick holds a Post-graduate’s degree in management from HEC Montreal and a bachelor’s degree in Political science from the University of Montreal. |
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Robert Le Blanc, Vice-President FinanceAssociate and trained architect, Robert Leblanc plans and administers BIP’s finances. He is responsible for the IT department and plans all purchases, maintenance and upgrades of the company’s IT infrastructure and software. He optimises the office workspace to the growing needs of the company. On specific large scale projects, such as the Enquête Origine Destination, Robert drew the floor plans for offsite telephone centrals and administrative offices in order to optimise workspace. |
