Qualitative research is aimed at conducting a more thorough examination of given subjects or themes. This type of research is often used in marketing to understand what consumers think of different products and services. With respect to social science, qualitative research helps provide a better understanding of opinions and motivations respecting various subjects or themes.
BIP provides the following qualitative research services to its clients:
BIP allows the possibility of audio and video recording, in-depth interviews as well as the transcription of their content. Such interviews are conducted by bilingual senior interviewers with a high analytical capacity.
Individual interviews can be conducted during a face-to-face meeting or by telephone, and BIP can also handle the recruitment of participants.
A simultaneous translation service is also offered.
Recruitment of newsgroup participants
BIP provides its clients with a dedicated team which handles the recruitment of participants in the 500 to 600 newsgroups it organises annually.
Participants can be recruited from client lists or from so-called random recruitment methods used among the general population.
BIP offers newsgroup leadership services provided by experienced professionals.
Online discussion forum
Considering the popularity of Internet social networks, BIP is able to help you lead online newsgroups. We are able to build a turn-key project for you.