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Qualitative research

Qualitative researchQualitative research is aimed at conducting a more thorough examination of given subjects or themes. This type of research is often used in marketing to understand what consumers think of different products and services. With respect to social science, qualitative research helps provide a better understanding of opinions and motivations respecting various subjects or themes.

BIP provides the following qualitative research services to its clients:

Individual interviews

BIP allows the possibility of audio and video recording, in-depth interviews as well as the transcription of their content. Such interviews are conducted by bilingual senior interviewers with a high analytical capacity.

Individual interviews can be conducted during a face-to-face meeting or by telephone, and BIP can also handle the recruitment of participants.

A simultaneous translation service is also offered.

Recruitment of newsgroup participants

BIP provides its clients with a dedicated team which handles the recruitment of participants in the 500 to 600 newsgroups it organises annually.

Participants can be recruited from client lists or from so-called random recruitment methods used among the general population.

WEB PanelsNewsgroup leadership

BIP offers newsgroup leadership services provided by experienced professionals.

Online discussion forum

Considering the popularity of Internet social networks, BIP is able to help you lead online newsgroups. We are able to build a turn-key project for you.

Testimonials

" We have been using BIP's services for the last 15 years.

With each project, the BIP team has always demonstrated unmatched rigor, professionalism and courtesy. Whenever we entrust a mandate to BIP, we enjoy great peace of mind because we know we will be fully satisfied and that the work will be completed on time. To us, BIP is much more than a subcontractor; it is a partner with whom we are always very happy to collaborate. "

Simon Bastien,
Projects Director, IBI-DAA Group

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"To everyone who contributed to the Survey on the well-being of young Montrealers conducted in the spring of 2003:

Conducting a large-scale survey such as one on the well-being of young Montrealers requires complete trust in the team that will handle the data collection for us.  Convincing school principals in the Montreal area, who are already facing a constant glut of solicitations, coming up with creative and effective means to distribute consent forms and to then get them back even from elementary level children - those are just a few of the challenges that were met with gusto. Santé Publique was able to find a dynamic team for whom quality is a top priority, and which was fully dedicated to the end objective of the survey:  improving young people’s health.

Thank you for not having seen the EBJM as just another project."

Hélène Riberdy,
Survey Coordinator,

Direction de santé publique de l’Agence de santé et des services sociaux de Montréal.

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"Baromètre has been using BIP's services since 1990, and I can recommend Lucie Leclerc and her team without the slightest hesitation..

I am particularly satisfied with their attention to quality, the rigor with which they manage projects that are often complex, as well as their constant efforts to adapt to our needs. For all these reasons, we are pleased to renew our confidence in BIP year after year and to recommend this team as a supplier, or better yet, as a partner."

René Pelletier,
CEO Sondages BAROMÈTRE Inc

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"Omniscope has been working with BIP for more than 15 years, and has always received excellent service.

The BIP team is dynamic, rigorous and creative. When we entrust our project to the team, we do so in all confidence."

Daniel Bellemare,
President Omniscope inc.

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" The 1998 survey entitled Origine-Destination presented a sizeable challenge...

... in terms of reaching more than 165,000 individuals in 70,000 households in the Montreal region. We are extremely grateful for the speed and skill with which you so rapidly installed a call centre specially adapted to our needs. Please allow me to express my extreme satisfaction with your employees. Their know-how and their ability to listen contributed to the success of the project. "

Jocelyn Grondines,
Project Coordinator for the AMT

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" Our ambitious project contains a number of challenges that no other Quebec survey firm is currently confronted with:

the administration of 12 research collection instruments to be used over a period of five years. BIP was able to meet this challenge by implementing an approach that was both human and effective, resulting in an extremely high response rate (80%) among the 2,000 mothers of families surveyed on an annual basis "

Mireille Jeté,
Coordinator, Santé Québec, Institut de la Statistique du Québec 

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a quote online